Analytics & Insights Director

PMG in Dallas, TX

  • Industry: Executive Management - Marketing/Public Relations
  • Type: Full Time
  • Compensation: $153,680.00 - 153,680.00 / Year*
position filled
Team Description

PMG is looking for a Analytics & Insights Director to join our growing Analytics and Insights practice. Our team is responsible for developing dynamic analytics solutions that integrate performance metrics across multiple digital marketing channels including Paid Search, Programmatic Display, Social Media, Affiliate, Brand and Mobile. Our Analytics & Insights practice represents a differentiated, revenue driving capability for PMG and is recognized for driving measurement thought leadership across the agency, our client base and the broader industry.

The Director will play a leadership role in scoping, designing, developing, and delivering analytics solutions to our clients and will be responsible for developing and managing the core Analytics team. This role is highly visible, cross-functional with collaboration across internal teams (Media, Client/ Ad Operations, Technology), and client-facing with current and prospective clients.

General Description
  • Proactively managing client-facing analytics strategy
  • End-to-end project management; developing project plans (including scope definition, timelines, and deliverables), monitoring progress, providing client status updates, QA analytics solutions, delivering final results to client
  • Aligning project expectations of agency, client, and partner stakeholders
  • Clearly articulating project goals and objectives to technical and non-technical audiences
  • Assisting with business development for analytical and integrated solutions projects, including RFP response and sales presentations
  • Developing thought leadership on marketing measurement best practices and providing client recommendations to support their business objectives
  • Mentoring junior team members and managing overall professional development for Analytics managers and senior managers
Skills & Experience
  • 7+ years of related work experience in analytics, consulting, product management or related field, plus 2+ years of supervisory experience
  • Bachelor's Degree required; Masters degree preferred
  • Ability to take abstract business problems and structure/implement an analytical approach that will address the issue for the client
  • High level of business acumen; preferably experience in a fast-moving B2C industry
  • Working knowledge of web analytics (e.g. Adobe Analytics, Google Analytics) and marketing measurement approaches
  • Experience with Tableau or other data visualization tools (e.g. Datorama, Data Studio)
  • Strong communication and written presentation skills, with proficiency in either PowerPoint or KeyNote
  • Demonstrated ability to support business development to successfully close new business
  • Demonstrated ability to drive alignment between client needs and business capabilities
  • Strong presentation skills with proficiency in either PowerPoint or KeyNote
  • Experience building relationships in a fast-paced, cross-functional team environment
  • High level of emotional intelligence and ability to collaborate with others
  • ~30% travel requirement to support interaction with clients
PMG is a global independent digital company providing omnichannel strategy, media, insights, creative, and technology for some of the world's most iconic brands. We are founded in Fort Worth, Texas with offices in Dallas, Austin, New York, and London with remote opportunities around the world. Our work for brands like Apple, Beats by Dre, Old Navy, Gitlab, Cirque du Soleil, and SurveyMonkey runs across over 50 countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

At PMG, people come first which is why Digital Made for Humans is not just a tagline but a guiding principle for our business and partners. Competitive salaries, generous leave, and an award-winning, diverse and supportive culture are just a few reasons why PMG is proud to be a five-time Ad Age Best Places to Work. We're dedicated to pushing the industry forward by embracing bold ideas and pursuing authenticity and transparency in everything we do, and we are looking for bright, dedicated folks who are ready to do the same. For more information on how PMG is redefining what's possible in digital, visit

Associated topics: advertise, demand generation, festival, hospital, major gift, mba, public, public relations, solicitation, stewardship

* Estimated salary

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